Privacy Policy

1. Who We Are and How to Contact Us

RSK HEARTS LTD ("we", "us", "our") is the data controller responsible for your personal data collected through the Highway Masters Academy website (claudiayuriel.com). We are a company incorporated in England and Wales with Company Number 17214286.

Our registered address is: 201 Chippinghouse Road, Sheffield, England, S7 1DQ, United Kingdom.

If you have any questions or concerns about how we handle your personal data, or if you wish to exercise any of your data protection rights, please contact us in writing at our registered address above, or via WhatsApp at the number provided on our Contact page. We aim to respond to all privacy-related enquiries within 30 days of receipt.

We are committed to protecting your personal data and processing it lawfully, fairly, and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We collect and process the following categories of personal data when you use our Website or submit forms:

• Identity Data: First name and last name.
• Contact Data: Email address and telephone number.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Website.
• Usage Data: Information about how you use our Website, including pages visited, time spent on pages, links clicked, and the website from which you arrived.
• Communications Data: The content of any messages or enquiries you send to us, including via contact forms or WhatsApp.

We do not collect any special category data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) through the Website.

3. How We Collect Your Personal Data

We collect your personal data through the following means:

• Direct interactions: When you complete and submit forms on the Website (including the free guide request form and contact form), you provide us with your identity and contact data.
• Automated technologies: As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this data using cookies and similar tracking technologies.
• Third-party or publicly available sources: We may receive technical data from analytics providers and advertising networks in order to improve the Website and our Services.

4. How We Use Your Personal Data (Legal Basis)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Consent (Article 6(1)(a) UK GDPR): Where you have given us clear consent to process your personal data for a specific purpose, such as sending you our free educational guides and related marketing communications. You may withdraw consent at any time.
• Legitimate interests (Article 6(1)(f) UK GDPR): Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This includes analysing how visitors use our Website to improve our Services, and communicating with you about enquiries you have made.
• Legal obligation (Article 6(1)(c) UK GDPR): Where we need to comply with a legal obligation, such as responding to a valid request from a law enforcement authority.

We use your personal data to: deliver requested educational guides; respond to your enquiries; send relevant marketing communications about our Services (where you have consented); improve the Website and user experience; maintain records for business purposes; and comply with our legal and regulatory obligations.

5. Cookies and Tracking Technologies

Our Website uses cookies — small text files stored on your device — to distinguish you from other users and improve your experience. We use the following types of cookies:

• Strictly necessary cookies: Required for the operation of our Website, including remembering your cookie consent preference.
• Analytical/performance cookies: Allow us to recognise and count visitors and understand how they navigate the Website, enabling us to improve its functionality.
• Functionality cookies: Used to recognise you when you return to our Website and personalise content accordingly.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website. By clicking "Accept Cookies" on our cookie banner, you consent to our use of non-essential cookies.

6. Sharing Your Personal Data

We may share your personal data with third parties only in limited circumstances, including:

• Service providers: Third parties who provide IT, system administration, and related services to support our business, acting as data processors on our behalf and bound by appropriate data processing agreements.
• Legal compliance: Where we are required by law, court order, or governmental authority to disclose your personal data.
• Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction, subject to the same privacy protections.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. We require all third parties to respect the security of your personal data and to treat it in accordance with applicable data protection law.

7. International Transfers

We do not routinely transfer your personal data outside the United Kingdom. In the event that any transfer to a country outside the UK is necessary, we will ensure it is subject to appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO), to ensure your data receives an equivalent level of protection.

8. Data Retention

We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including complying with any legal, accounting, or reporting requirements. In determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your data, and whether we can achieve those purposes through other means.

As a general guide, we retain contact and enquiry data for a period of up to three (3) years from the date of your last interaction with us, after which it will be securely deleted or anonymised. You may request earlier deletion of your data by contacting us directly.

9. Your Data Protection Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right to access: You have the right to request a copy of the personal data we hold about you (a Subject Access Request).
• Right to rectification: You have the right to request correction of inaccurate or incomplete personal data we hold about you.
• Right to erasure: You have the right to request the deletion of your personal data in certain circumstances (the "right to be forgotten").
• Right to restriction of processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transfer it to another data controller in certain circumstances.
• Right to object: You have the right to object to the processing of your personal data where we are relying on legitimate interests as our legal basis, or where we are processing your data for direct marketing purposes.
• Right to withdraw consent: Where we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us in writing at our registered address. We will respond to your request within one month. We may need to verify your identity before processing your request. There is no charge for exercising your rights unless your request is manifestly unfounded or excessive.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO), at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, or via the ICO website at ico.org.uk. We would, however, appreciate the opportunity to address your concerns directly before you approach the ICO.

10. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, use, alteration, or disclosure. These measures include secure servers, encrypted data transmission (HTTPS), access controls, and regular security reviews.

While we take every reasonable precaution to protect your personal data, the transmission of information over the internet is not completely secure. Any transmission of personal data to our Website is at your own risk. We cannot guarantee the security of data transmitted to our Website.

11. Children's Privacy

Our Website and Services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected personal data from a child, please contact us immediately and we will take steps to delete such data as soon as practicable.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, the law, or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.

Your continued use of the Website following the posting of changes constitutes your acceptance of those changes. If we make material changes that significantly affect how we handle your personal data, we will endeavour to notify you directly where we hold your contact information.